Saks Fifth Avenue Launches Exclusive High Jewelry Collection
Beginning today, clients at Saks Fifth Avenue’s iconic New York flagship store have a new destination for the diamond tennis bracelet they’ve been dreaming of—a high jewelry collection crafted by the store itself. This exciting launch marks a significant milestone for Saks, as it expands its offerings in the luxury jewelry market.
The Vault: A New Home for High Jewelry
The Saks Fifth Avenue High Jewelry collection will debut in the Vault, a stunning 10,673-square-foot subterranean level dedicated exclusively to watches and jewelry, located at 611 Fifth Avenue. This luxurious space is designed to provide an immersive shopping experience for discerning customers. Following the New York launch, the collection will also be available in Beverly Hills on September 7 and Naples, Florida, in October.
The collection features over 200 unique pieces, joining an impressive lineup of 22 other prestigious jewelry brands at the Vault, including Boucheron, Chanel, Chopard, De Beers, and Graff. This curated selection positions Saks as a key player in the high jewelry landscape, offering clients a diverse range of exquisite options.
A Legacy of Luxury
Saks Fifth Avenue has a long-standing history of providing fine jewelry since the flagship store opened its doors in 1924. For over 25 years, high jewelry has been a part of the Saks experience, with the current selection of “Jewelry on 2” having opened in May 2018, followed by the Vault in September 2019. This legacy of luxury is now further enhanced by the introduction of their own high jewelry collection.
Meeting Growing Demand
Marc Metrick, CEO of Saks Global, emphasizes the growing significance of high jewelry among luxury customers. “At Saks Fifth Avenue, we’ve seen large jewelry transactions nearly double in volume over the past five years, indicating a growing customer interest in the high jewelry category,” he explains. The new collection is a direct response to this increasing demand, aiming to delight customers with a distinctive offering that aligns with their desires.
A Client-Centric Approach
The decision to launch a proprietary High Jewelry collection was driven by the needs and preferences of Saks clients. Metrick notes, “We expect this collection to appeal to both existing customers who are passionate about high jewelry, as well as new customers who can now turn to Saks Fifth Avenue for this distinctive offering.” This initiative reflects Saks’ commitment to providing a luxury shopping experience that is both modern and service-focused.
Unique and Timeless Designs
The pieces in the Saks Fifth Avenue High Jewelry collection are all one-of-a-kind, with a strong emphasis on diamonds—both white and yellow. The collection features classic designs, including studs, chandelier earrings, and modern interpretations of rivières and tennis necklaces. Among the standout pieces is a striking yellow gold asymmetrical collar necklace adorned with diamonds, showcasing a more avant-garde approach to high jewelry.
Kate Oldham, Saks’ Senior Vice President and General Merchandise Manager of Jewelry and Beauty, shares the vision behind the collection: “Our goal was to create a modern take on timeless jewelry, with a bespoke offering that appeals to an array of style preferences and demonstrates our focus on customer choice.” This approach allows customers to engage in the design process, creating their own unique jewelry pieces that reflect their personal style.
Conclusion
The launch of Saks Fifth Avenue’s High Jewelry collection is a testament to the brand’s dedication to luxury and customer satisfaction. By offering a curated selection of exquisite, one-of-a-kind pieces, Saks is not only enhancing its jewelry offerings but also solidifying its position as a leader in the high jewelry market. As clients explore the Vault and discover the beauty of this new collection, they can expect an unparalleled shopping experience that celebrates the art of fine jewelry.
