H Mart Opens New Store at American Dream in East Rutherford, NJ
A Grand Opening Celebration
H Mart, the upscale Asian American grocery store chain, has officially opened its doors to a new location at the American Dream mall in East Rutherford, New Jersey. The grand opening, which took place recently, was a vibrant affair, featuring traditional dances and a captivating dragon performance that welcomed customers into the 35,660 square-foot store. This event not only marked the launch of a new grocery destination but also celebrated the rich cultural heritage that H Mart embodies.
A Culinary Haven: The Food Hall
One of the most exciting features of this new H Mart location is its expansive food hall, which spans 16,680 square feet and is set to become the largest of its kind in the Northeast. Scheduled to open on Friday, the food hall will offer a diverse array of dining and shopping options, catering to a variety of tastes and preferences.
Patrons can look forward to indulging in a culinary journey that includes:
- K-Town Hero: Specializing in bulgogi beef brisket, fried chicken, and gochujang pork belly.
- The Boa: A Michelin-starred venture by chef Hooni Kim, offering dumplings, noodles, and soup dumplings.
- Sang Tofu & K BBQ: Traditional Korean dishes crafted by the founder of Midori Sushi.
- Gold Miss: A delightful spot for doughnuts, hot dogs, ice cream, and slush drinks.
- Gong Cha: A premium tea and bubble tea destination.
- BBQ Chicken: Known for its crispy fried chicken with a variety of sauces.
- Jeong’s Noodle: A selection of noodle, seafood, and chicken dishes.
- Wok Bar: Customizable meals made with fresh ingredients.
- Tous les Jours: An artisan bakery offering cakes, pastries, and handcrafted beverages.
- Don Don Curry: Specializing in Japanese curry, Takoyaki, and Tempura.
- Let Them Talk: A bar featuring thirty draft beers, craft cocktails, and Korean drinks.
- Art Box: A trendy shop selling Korean stationery and lifestyle products.
H Mart President Stacey Kwon emphasized the importance of the food hall, stating, “Our food halls are iconic staples of H Mart stores, and our American Dream location wouldn’t feel complete without one.” This sentiment reflects H Mart’s commitment to creating a unique shopping and dining experience that resonates with its diverse customer base.
The American Dream Experience
The American Dream mall itself is a remarkable destination, boasting over 3 million square feet of entertainment, shopping, and dining options. Owned by Canadian developer Triple Five, the mall features an amusement park with thrilling roller coasters, a water park, a 300-foot Ferris wheel, miniature golf, ice skating, and the only year-round indoor ski and snowboard park in North America. With more than 200 stores, including flagship locations for Toys R Us and Babies R Us, American Dream is designed to be a one-stop destination for family fun and shopping.
In addition to the new H Mart food hall, American Dream also houses a 10,000 square-foot food hall on its second level, which debuted in 2022. This space features stylish seating and interactive games like Connect Four and Jenga, making it a lively spot for visitors to relax and enjoy their meals.
Conclusion
The opening of H Mart at American Dream marks a significant addition to the New Jersey shopping landscape, offering a blend of grocery shopping and diverse dining options that reflect the vibrant Asian American culture. As the food hall prepares to welcome its first guests, it promises to be a culinary haven that will delight food lovers and families alike. Whether you’re in the mood for traditional Korean BBQ, artisanal baked goods, or a refreshing bubble tea, H Mart’s new location is set to become a must-visit destination in East Rutherford.
