The Playful Revolution of Hardware: Matilda Goad’s Vision
In the world of interior design, the significance of small details often goes unnoticed. Yet, as Finnish architect Juhani Pallasmaa famously stated, “The door handle is the handshake of a building.” This sentiment resonates deeply with Matilda Goad, a London-based designer who is on a mission to transform the often-overlooked realm of hardware into a vibrant and inviting space. From her charming conservatory, reminiscent of Montauk’s clapboard homes, Goad reflects on the importance of these finishing touches in creating a warm and welcoming environment.
Redefining Hardware
Matilda Goad’s journey into the hardware industry began in 2022 with a collection of whimsical doorknobs. Recognizing that the hardware space is predominantly male-dominated, she sought to infuse it with a sense of playfulness and femininity. “Why should a backplate be any more intimidating than a bath mat?” she asks, challenging the traditional perceptions surrounding DIY and home improvement. Her brand, MG&Co Hardware, aims to demystify the hardware selection process, making it accessible and enjoyable for everyone.
The collection has since expanded to include an array of products such as hooks, backplates, and knobs, all available in delightful colorways like celadon, pistachio, and citron. The shapes are equally imaginative, featuring stars, bamboo shoots, and clovers, each piece designed to add a touch of charm to any home.
The MG&Co Hardware Store: A New Hub for Creativity
This month, Goad is taking her vision a step further with the opening of The MG&Co Hardware Store at 19 Kensington Park Road in Notting Hill. This space is not just a retail outlet; it’s a community hub where creativity and craftsmanship come together. The store is inspired by classic hardware shops, yet it offers a modern twist that reflects Goad’s unique aesthetic.
Visitors to the store can expect a variety of workshops and classes designed to empower individuals with practical skills. From knife sharpening sessions hosted by the renowned Japanese brand Niwaki to DIY basics that cover essential topics like choosing the right screw, the store aims to equip patrons with the knowledge they need to tackle their own home projects confidently.
Workshops and Community Engagement
The MG&Co Hardware Store is committed to fostering a sense of community through its diverse offerings. Workshops will also include sessions on plastic recycling in collaboration with Are You Mad, as well as decorating skills taught by Edward Bulmer Natural Paint. These classes are designed to be inclusive, welcoming participants of all skill levels.
Moreover, the store encourages visitors to bring in photographs of their DIY projects for personalized guidance. Whether it’s a lamp that needs rewiring or a piece of furniture in need of a makeover, the store’s knowledgeable staff will be on hand to provide assistance. Additionally, engravers will offer their services to translate messages and sketches onto silver- and brass-plated matchbox sleeves, allowing customers to add a personal touch to their hardware selections.
A Sweet Display of Creativity
The interior of The MG&Co Hardware Store is as captivating as its offerings. With a sweetie-esque display of Matilda’s hardware products, the store invites customers to explore and engage with the items on display. Each piece is thoughtfully curated, showcasing the beauty and functionality of hardware in a way that is both approachable and inspiring.
Conclusion: A New Era for Hardware
Matilda Goad’s vision for MG&Co Hardware is more than just a business; it’s a movement aimed at redefining the hardware industry. By introducing elements of playfulness and femininity, she is challenging the status quo and inviting everyone to embrace the world of DIY. With the opening of The MG&Co Hardware Store, Goad is not only providing a space for creative expression but also fostering a community where individuals can learn, share, and grow together.
In a world where the smallest details can make the biggest impact, Matilda Goad is ensuring that hardware is no longer an afterthought but a celebrated aspect of home design. As she continues to inspire others to see the beauty in the details, the future of hardware looks brighter than ever.
